Keynote speaker Erica Keswin, best-selling author, and professional dot-connector, will present “Be Real: Know Who You Are, Speak In a Human Voice, and Empower Employees” and share unique and practical ways to connect with customers and employees in a more authentic and effective voice at the Professional Beauty Association’s annual Executive Summit, Leading Through Human Connections, this November 20-21, 2019 at the Omni Scottsdale Resort at Montelucia in beautiful Scottsdale, Arizona. Erica has consulted for some of the most iconic brands in the world and helped leaders improve workplace performance by honoring relationships in every context.
In a time when technology is a disruptive force in the beauty industry, Erica explains, “The impact of technology is impossible to underestimate for every industry, including beauty. Consumers are helping themselves to products on and online services that used to fall under the strict domain of licensed professionals.” By turning attention to human relationships, Erica shares, beauty professionals can create new, even more human models of engagement and sales. It’s time to invest in talking!
Attending the Executive Summit is one such ideal opportunity for beauty leaders to gather for two important reasons, according to Erica: first, a good dose of oxytocin, the feel-good hormone that comes with making connections, and a chance to huddle in real-time to problem solve and address changes in the industry. “Not only will leaders get support and wisdom from one another, but they will be able to in real-time share their own stories of what they see on the ground,” says Erica. At a time when we’re left to our own technological devices, it’s time to embrace the opportunity to connect… and beauty leaders can take on that role.
What’s one lasting takeaway that beauty industry leaders will gleam from Erica’s presentation? “Honor relationships. Honor relationships. Honor relationships.” To learn more about Erica’s strategies to design a more human workplace, check out her latest book, Bring Your Human to Work: Ten Sure-Fire Ways to Design a Workplace That is Good for People, Great for Business, and Just Might Change the World.
Join over 300 of the beauty industry’s thought leaders, top executives and influencers to explore best practices and case studies that challenge conventional wisdom to manage disruption, leverage new technologies and create relationships that drive innovation at the Executive Summit. PBA Preferred and Business Members receive $300 off admission! Purchase tickets today or become a PBA Member to receive the best price to attend this event.