2019 Distributor Executive Conference

The 8th annual Distributor Executive Conference was held in Chicago in April 2019. The Distributor Executive Conference is developed by distributors for distributors, and is the must-attend event is for all independent distributors & direct sellers.

April 17, 2019
Hyatt Regency Deerfield
Deerfield, IL

Extend your experience! Join us on April 18 for an optional warehouse tour and networking for no additional charge.

$350 PBA Members
$550 Regular

2019 Speakers

Mark Dancer

Facing the Forces of Change: Opportunities for Innovation and Collaboration

About Mark

Jason Bader

Finding the Balance: Inventory Turns and Customer Service

About Jason

Cynthia Baker

Beauty of Social: Social Selling through Distribution

About Cynthia

Sales Management Panel

Building and managing a strong, motivated, driven, and structured sales team.

Hotel and Travel Savings

Get exclusive hotel rates at the Hyatt Deerfield. Take in the sights and sounds of Chicago, with the convenience of the event just a few steps away. Hurry! Rooms are limited and exclusive pricing ends March 25, 2019!

Hotel Information

Hyatt Regency Deerfield

1750 Lake Cook Rd. | Deerfield, IL 60015
$189 + 13% tax (includes breakfast)

The conference room block is sold out!

Rooms are still available at regular rates - reserve directly with the hotel. Visit Hyatt Regency online or call 888.421.1442.


Distributors are at the heart of the beauty industry. Join PBA today, to receive this exclusive member price. Plus, get endless networking and business growth opportunities - and so much more! Join Us! ❯

Distributor Executive Conference 2019 Agenda

Hosted by Premier Beauty Supply

Wednesday April 17, 2019 | Hyatt Regency Deerfield
8:00am – 8:30am Registration and Check-In
8:45am – 9:00am Welcome by PBA and PBA’s Distributor Advisory Council
9:00am – 10:00am Facing the Forces of Change: Opportunities for Innovation and Collaboration presented by Mark Dancer

Great movements start with a shared purpose, and there is evidence that a movement is percolating in wholesale distribution. Leaders are rising to fight disruption by becoming innovators of business services and customer experiences. Manufacturers and distributors are working together to explore virtual opportunities, reinvigorate the traditional value chain and create new innovations in the real world.

These are the most important finding from Mark Dancer’s work as the lead researcher for the 12th edition of Facing the Forces of Change, to be published in late 2019. In this session, Mark will brief leaders on findings from Facing the Forces of Change Challenge Paper, his work to help define the purpose of distribution in the digital age and up-to-the-minute insights from his ongoing conversations with distributors, manufacturers, and innovation leaders.

10:00am – 10:15am Break
10:15am – 11:15am Finding the Balance: Inventory Turns and Customer Service presented by Jason Bader

Everyone is looking for ways to shore up their cash flow. While some may turn toward reducing headcount, others will look for reductions in inventory. Why not? Inventory is typically the largest asset in a wholesale distribution company. While prudent inventory reductions are always beneficial, we don’t want to throw the baby out with the bathwater. We must recognize that we are sales organizations first and foremost. If we slash our inventory levels, for short term financial gain, we will jeopardize our ability to serve our customers. Unfortunately, their memories last longer than economic swings.

In this presentation, participants will learn how to reduce inventory without alienating their loyal customer base. Distributors will learn how to analyze customer needs and make adjustments to their inventory investment. Even in tough economic conditions, we can provide superior customer service through prudent inventory management decisions.

Learning Objectives:

  • Understand how to calculate pure inventory turns
  • Measure customer service levels
  • Improve turns without damaging customer service
  • Use distribution software package to stay on track
11:15am – 11:45am PBA Update with Steve Sleeper
12:00pm – 1:00pm Lunch
1:15pm – 2:45pm Beauty of Social: Social Selling through Distribution presented by Cynthia Baker

The Beauty of Social Media will cover interactive social media sales strategies, best practices, navigation, and digital marketing tips on growing your distribution social game to the next level. Learn the best methods for posting, hash tagging, scheduling, advertising, engaging, gaining followers, and more!

Attendees are encouraged to bring their cell phones to navigate through their own social channels.

Prior to attending:

  • Install Instagram and Facebook applications to your cell phone
  • Create accounts on each social channel
  • Bring your cell phone and charger
  • Due to the number of outlets available, backup battery chargers are ideal
2:45pm – 3:15pm Break
3:15pm – 3:45pm Distributor Benchmarking Survey Results
3:45pm – 5:00pm Sales Management Panel

Building and managing a strong, motivated, driven and structured team is often the goal of any good sales manager. This panel will include discussions on a range of topics including how to manage independent contractors, what to look for in a good candidate, how to best structure and manage your team and how to best motivate your team. Whether you currently have a good system in place or are thinking of making some change, this panel discussion will provide you with best practices and tips to help support you.

Panelists: Jason Bader, Tiffiny Harwell, Shelby Michaelis

Moderated by: Steve Cohn

5:00pm – 5:15pm Event Closing
6:00pm – 8:00pm DEC Reception | Hyatt Regency Deerfield Atrium
Thursday April 18, 2019 | Premier Beauty Supply
9:00am – 10:00am Premier Beauty Supply Facility Tour (optional)

A facility tour of Premier Beauty Supply

10:30am – 12:00pm Networking Breakouts (optional)

This is an opportunity to take a dive deep into the issues/ideas that were discussed throughout the event.