PBA Beauty Week Education

2017 PBA Beauty Week Tickets Now On Sale! ➤

PBA Business Forum featuring Magic Johnson: "Understand Your Customer and Over Deliver"

Sunday, July 9 | 7:30 AM - 9:45 AM

SPEAKERS:
Ervin "Magic" Johnson - formerly of the LA Lakers
Steve Sleeper - PBA Executive Director
Reuben Carranza - Group President: R+Co & V76, Luxury Brand Partners, PBA Chairman of the Board

PRICING:
PBA Members: $50 per ticket until June 9 | $60 beginning June 10
Non-Members: $75 per ticket until June 9 | $85 beginning June 10
(Price includes buffet breakfast)

The Professional Beauty Association's (PBA) Business Forum provides an overview of the key trends and issues affecting the beauty industry as well as an update of PBA's initiatives. Join Steve Sleeper, PBA Executive Director and Reuben Carranza, Group President: R+Co & V76, Luxury Brand Partners as they provide an update on the transformational work being done as part of the association's 2020 Strategic Roadmap. Sleeper will also share information about the Future of the Beauty Industry Coalition (FBIC).

Following the PBA Update, be inspired by keynote speaker Earvin "Magic" Johnson. Magic has become one of the most powerful African-American businessmen in the world. He has successfully parlayed his skills and tenacity on the court into the business world, propelling his company to become one of the most visible brands in urban America. Magic will share his success in his address "Understand Your Customer and Over Deliver."


Utilization of Data

Sunday, July 9 | 11:30 AM - 1:00 PM

SPEAKERS:
Steve Reiss - Modern Salon
Stacey Soble - Modern Salon

PRICING:
PBA Members: $50 per ticket until June 9 | $60 beginning June 10
Non-Members: $65 per ticket until June 9 | $75 beginning June 10

The use of data is changing how salon customers run their business. How is the data changing their activities and decisions? What do they want — and expect — from their suppliers? Attend this session to learn more about how data is transforming the salon business.


Salon Professional Education - Beauty by the Hour: The Newest Trend in Beauty

Sunday, July 9 | 2:00 PM - 3:00 PM

SPEAKERS:
Steve Gomez - Moderator

PANELISTS
Dr. Tye Caldwell - ShearShare
Amy D'Agostino - Bella On Demand
Anna Santeramo - StyleBee

PRICING:
PBA Members: $50 per ticket until June 9 | $60 beginning June 10
Non-Members: $65 per ticket until June 9 | $75 beginning June 10

Technology does not cause disruption; technology thrives on disruption. Current trends in the professional beauty industry point to "beauty by the hour." Apps now allow salons to rent open chairs or allow blue dot consumers to find stylists to provide services at their homes. Find out what caused the development of technology to support this current trend and how you can utilize the information to support your customers and grow your business.


PBA Distributor Workshop

Monday, July 10 | 8:30 AM - 9:30 AM

SPEAKER:
Dr. Thomas Kull - Arizona State University

PRICING:
PBA Members: $50 per ticket until June 9 | $60 beginning June 10
Non-Members: $65 per ticket until June 9 | $75 beginning June 10

The rise of technologies has created a shifting platform: disrupt or be disrupted. Innovation, data inundation, blurred lines of product flow and the consumer/producer relationship are redefining our notions of the traditional supply chain and challenging us to work smarter, creating value for the customer, the supply chain — and for our business.


Hairbrained Teach In

Monday, July 10 | 11:00 AM - 1:00 PM

The Hairbrained Teach In returns to Las Vegas during PBA Beauty Week! This amazing event features technical, in-depth demonstrations and powerful examples of the magic that happens when we put passion before promotion and celebrate education. The 2017 Teach In will feature an incredible lineup of international talent including Sharon Blain and Paul Stafford as well as NAHA finalists Sal Misseri and Chelsea Von James, with more to be announced.

Tickets available via Hairbrained at hairbrained.pro


Industry Education - Certification Matters

Monday, July 10 | 2:00 PM - 3:30 PM

SPEAKERS:
Patty Schmucker - American Made Beauty
Jay Bolus - President, Certification Services, MBDC, Cradle to Cradle® Innovation & Leadership
Mark Kremer - Attorney, Conkle, Kremer & Engel, PLC

PRICING:
PBA Members: $50 per ticket until June 9 | $60 beginning June 10
Non-Members: $65 per ticket until June 9 | $75 beginning June 10

With all of the different certifications in the world, which ones are important to your brand? Learn from the experts about why global and American certifications are important and what they showcase about your brand quality and value. Take away key facts from certification attorneys, regulatory bodies and testing agencies that will allow you to make your brand stand apart from your competitors.