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Achieving Success with Private Label

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Achieving Success with Private Label

Salon business owners of all descriptions will benefit from this exploratory web event designed to answer the question, “Should I consider a private label line?” Join the Professional Beauty Association and Jay Williams, principal for genesis private label, in a discussion-oriented webinar surrounding the many considerations to retailing your salon’s own brand. Jay will lead you through the six rules to follow BEFORE launching a private label line- including the all-important “Make sure you are a good candidate!”

Questions addressed include:

  • What types of salons experience the most success with private label?
  • Do I have time?
  • How much will I invest up front?
  • Should I involve my staff?
  • What type of marketing changes will I need to make?

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