PBA Online Education
Creating a Culture of Innovation


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Creating a Culture of Innovation

Modern distributors face unprecedented challenges including consolidation, rapid technological developments, instantaneous communications, a weakening economy and political instability. To remain relevant, distributors have to get better faster by focusing on innovation.

Join the Professional Beauty Association for a 60 minute webinar designed to start the innovation conversation every distributor needs to be engaged in. Dirk Beveridge, Founder of UnleashWD will introduce you to the following concepts:

  • Why a renewed focus on innovation is critical to your business success.
  • The four specific foundational elements of innovation- challenges, experiments, collaboration and reinvention.
  • How to create a culture of innovation.
  • Cases studies of distributors creating sustainable value through their innovation culture.

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This webinar presenter is an author who has published works in tandem with the National Association of Wholesale-Distributors (NAW). PBA members receive discounts on publications, education and business services offered through NAW .