PBA Online Education
New Exhibitors: Expectations & Execution


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New Exhibitors: Expectations & Execution

New exhibitors are often excited, full of energy… and under-prepared! Join the Professional Beauty Association and Frank Cacciato, CEO of Katherine Frank Creative for a webinar designed to prepare you for a stress-free and productive exhibiting experience. A recognized industry leader who has worked with countless manufacturers, distributors and educators, Frank will provide critical tips, creative tricks and helpful anecdotes from experienced show veterans. Cacciato will set the tone for your first (or best!) exhibiting experience through the following topics:

  • Why event research is vital: floor location, brand competition, and attendee demographics
  • How to abide by show management rules regulations
  • Creative pre-marketing strategies to get you noticed
  • Creating and implementing an exhibitor plan
  • The difference between selling vs. marketing

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