Exhibitor & Sponsorship Opportunities
Broaden your competitive advantage by increasing your credibility, image and prestige!

Marketing and promotional opportunities are an impactful way for you to reach the highly targeted audience of industry professionals at any one of PBA's Signature Events. Purchasing marketing and promotional opportunities increases visibility, creates brand awareness, drives traffic to your booth, and increases sales.

As a sponsor or advertiser, you will receive exclusive benefits and special recognition before, during and after the show. Whatever your budget or goals may be, we can create the marketing and promotional opportunity that is right for your company.

Speak with your sales representative for specific deadline dates corresponding to each opportunity.

  • ISSE

    ISSE Long Beach is the biggest cash-and-carry beauty expo on the West Coast. ISSE Long Beach delivers valuable technical education, quality manufacturers on the exhibit floor and a professionals-only atmosphere.

  • CPNA

    Cosmoprof North America is the industry's premier international business-to-business trade show. The three-day event features four pavilions, and qualified visitors from the U.S. and abroad.

  • NAHA

    The North American Hairstyling Awards (NAHA) is the most prestigious photographic beauty competition in North America, celebrating the artistry and skill of the professional salon industry.

  • Beacon

    Beacon is held annually to provide the nation's top cosmetology students with the guidance to achieve maximum career success.

*All marketing and promotional opportunities are available to ISSE Long Beach exhibitors only.
All companies who plan to exhibit are required to be a member of the Professional Beauty Association.


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Thinking of exhibiting
at ISSE Long Beach 2019?

Watch this FREE PBA webinar to learn how to reinforce your brand and set reachable budget goals for your trade show presence!

Booths & Budgets: The Cost of Exhibiting

By: Frank Cacciato | CEO of Katherine Frank Creative

LOGIN to download the files with this webinar.

Tips to Maximize Your Participation

Year after year, the number of companies participating in trade shows continues to increase. Companies are finding trade shows a viable and cost-effective tool to:

  • Introduce new products
  • Meet with quality trade visitors
  • Perform informal market research
  • Enhance their image to the trade
  • Generate sales

Trade shows are an extremely effective marketing activity for selling to highly targeted buyers with significant purchasing power. But, like any other marketing activity, these shows require skillful planning and execution in order to produce the desired results. It is no longer enough to just set up a stand, hand out company literature and hope for the best.

8 Steps to Trade Show Success

  • Set realistic objectives
  • Plan a strategy and set a budget
  • Determine the resources necessary to achieve your objectives
  • Establish methods for evaluating results
  • Train staff who will participate in the exhibition
  • Integrate publicity and promotion plans
  • Use the Exhibitions team and their resources effectively
  • Prepare a post-show strategy and follow up new leads after the show

Each component is integral to creating synergy and success!
Download PBA's "Strategies for Trade Show Success" to learn how you can maximize your presence at any industry trade show!