PBA's Regional Forums are designed to inspire and motivate salon professionals at all levels to take their business and career to the next level. This one-day educational event is held at PBA Beauty Week in Las Vegas. Join your peers and today’s leading business thinkers to explore current trends, best business practices and strategies.
Monday, July 14, 2014
DJ Riggs and Berry Bachen, MAINENTRANCE Artists Creative Directors
Trend Interpretive Business Solutions
Learn strategies to follow trends and create added value, and incorporate them into your business. Get a summary of key elements of the current season (essential knowledge for any fashion or beauty professional) and proven techniques for translating trend knowledge into client consultation tools. Keep you team ahead of the trends to build your reputation as an industry leader and stimulate client interaction and creative growth.
Palma N’Sheluvzit, Acclaimed Hair Designer, Salon Owner, and 2011 NAHA Finalist
Designing Hair with Color for NAHA
In this thought-provoking and motivational session, discover what is it that drives you and your passion; the steps to create a collection for NAHA; how to conduct a photo shoot; design, color, and hair concepts for a NAHA collection; how competition concepts can relate to you every day; the advantages of social media; and proven techniques to market yourself.
Traci Brown, Certified Master Practitioner of Neuro Linguistics, Hypnosis and Huna
Body Language: Confidential
In this fun, interactive and informative talk, learn how to read body language and use specific verbal language to immediately create powerful relationships; accelerate your networking; interview powerfully; increase sales; elegantly persuade others; appropriately respond to hidden messages to ensure you're sending the right message; and respond to hidden clues to close a sale at the price you want.
Tamara Jercha, Founder of the National Association of Eco-Friendly Salons & Spas
How to be an Eco-Friendly Salon and Stylist
Most salon and spa professionals care about the environment, but their passion is in the creative process of perfecting the craft. Conducting business in an eco-friendly manner becomes something which rests on your to-do list. In this session, we will bust the myth that an eco-friendly salon and spa is an oxymoron; provide greater understanding of the word "sustainability"; remove the sense of information overload that paralyzes salon professionals into inaction because they don't know where to start; and, provide a clear road map for implementing sustainability initiatives.
PBA Government Affairs Team
PBA is dedicated to keeping members informed on the laws and regulations governing the industry. Learn about current issues and state and federal legislation, including deregulation, FICA Tax Fairness Legislation, state legislation, and the PBA State Captain Program.