Las Vegas, NV (August 3, 2018) – Cosmoprof North America, the only all-encompassing, award winning,
business-to-business beauty event in North America and the ultimate meeting point for beauty professionals,
industry insiders and the most innovative brands in the world is proud to announce once again it exceeded
projections and maintained its unique position as the largest and most expansive B2B beauty event in North
America. The exhibition, which took place at the Mandalay Bay Convention Center, in Las Vegas, on July 29th-
31st brought together retailers, distributors, beauty brands and suppliers, from across the globe. For three days,
participants fully immersed themselves in all things beauty and walked away with unparalleled business
building tools and connections.

Held annually in Las Vegas, 40,000 attendees, (up 9% from 2017) engaged with record breaking 1,415
exhibitors (up 10% from 2017), representing 56 countries (up from 45 in 2017) and were able to see and
experience several new programs, special areas and unique opportunities to engage in. The show floor space
covered 311,150 sqf (29,520 sqm) of space with an increase of 8% compared to the previous year.

Staying true to its mission of providing unmatched brand-building resources necessary to creating healthy indie
companies the event delivers unparalleled opportunities – from domestic and international business
development, to providing insights and inspiration through education, to delivering connection to social media
influencers, trade and consumer media and ultimately to allowing networking with the industry’s elite movers
and shakers.

Understanding that packaging is a huge part of a beauty brand’s success, CPNA brought back the highly
successful Discover Pack program, where innovative suppliers covering various facets of the supply chain
were featured; these companies enjoyed a distinctive design and dedicated marketing along with guaranteed
meetings from leading companies such as Estee Lauder Companies, L’Oreal, American Eagle and many
more. To provide inspiration and recognize true creativity in packaging and contract manufacturing, Cosmoprof
North America hosted Beauty Innovation and Design Awards (BIDA) with a total of 10 prizes given out to
various companies including HCT Packaging and Express Tubes. Several sold out educational sessions were
also dedicated to packaging trends and analysis. Cosmopack North America will be launched at the show in
2019 to expand the quality and scope of the packaging, contract manufacturers, private label companies,
machinery and equipment providers and raw materials suppliers featured.

New this year, both exhibitors and attendees had the tremendous opportunity to gain valuable insight from
leading industry executives as part of the Ask the Expert series. Taking place on the floor for one hour each
day, pre-selected industry experts were on hand to answer pressing questions related to merchandising,
product stability and claims, exporting, SEO and much more. Attendees who were looking for a deeper subject
dive experienced another impressive conference lineup which included speakers from Pinterest, Facebook,
Barnes & Noble®, AVEDA, Nordstrom, and IPSY to name a few. The Entrepreneur Academy made its return,
offering a day long series of workshops, not offered by any other industry event or trade show, focused on
everything one needs to know to run a beauty business.

Those looking to accelerate their businesses were offered several new initiatives created to help brands scale
up. Beauty Pitch: Angels, is one such program that kicked off this year to allow small to medium sized
companies a chance to meet face-to-face with leading angel investors and secure potential funding. Londonbased
accelerator and incubator Founders Factory, had a dedicated lounge in the Interactive Technology Area
where attendees could stop by to apply for the program or speak to a representative to learn more. The area
featured Founders Factory program graduates as well as several other notable technology solutions from
leading companies like Perfect Co. Known for its award winning YouCam AR app, Perfect Co. was showcasing
at the show a new feature which connects users to beauty advisors to get information, application tips and
product demos.

The TV shopping platform is of particular interest to indie companies and as such there were several
activations including live auditions on the show floor in front of key merchants from domestic channels (EVINE,
HSN & QVC) and international channels (HSE24 Italy / Germany, QVC Global and TVSN Australia). Attendees
and exhibitors alike also had a new opportunity to practice their live selling pitch with an actual on-air beauty
host from QVC and HSN as part of ‘The Beauty of the Sell’ program. Qurate had a huge on-floor presence so
all attendees could stop by to learn about doing business and meet buyers; part of a long standing
collaboration with QVC a segment branded “Discovered At Cosmoprof” will air Q1 2019.

Igniting the power of online beauty influencers, CPNA increased the span of its popular influencer programs
and recruited 6 highly connected beauty influencers to engage with exhibitor brands through innovative
programs and discovery on the show floor. This unique opportunity resulted in 164 Instagram posts for an
estimated 1,283,500 impressions. CPNA also created original content through its own social sites resulting in
290 Instagram timeline / story and Facebook posts with over 500,000 impressions.

Press registration once again exceeded projections this year resulting in expansive coverage for Cosmoprof
North America trends, exhibitors and attendees online, in print and on social media. To create value and PR
opportunities inside BeautE Zone, 5 large online publications [AS/IS, BYRDIE, BUZZFEED, FASHIONISTA &
RACKED] were represented by editors. Making its debut was a special collaboration with Sinclair Broadcasting
Group who was setup in a designated space near the registration area with crews shooting on the show floor
to provide content to over 150 local news stations.

Furthering in its mission to inspire, the event remains THE place where entrepreneurs can have access to top
knowledge resources like Colombia School of Business, L’Oreal, HINT Water and research companies like
Euromonitor, Mintel, Kline & CO, Tribe Dynamics and Material Connexion. Coupled with insights from coveted
retailers (like Qurate Group, Nordstrom, Barnes & Noble, Credo), trend forecasting from international firms like
Nelly Rodi and Riviter and leaders sharing business tips across the beauty spectrum, the 3-day event offered
endless business building tools within the 39 unique sessions that involved close to 4,000 attendees.

Another distinguishing aspect of the show are the highly curated areas that are trend directional allowing
buyers to quickly get a pulse on what is up-and-coming across different categories. Making up 15% of the
show, the special areas returned including the flagship DISCOVER BEAUTY, DISCOVER BEAUTY
SPOTLIGHTS and DISCOVER SCENT for specialty retail along with TONES OF BEAUTY for multi-cultural
beauty and DISCOVER GREEN for organic beauty. Unique to the show are the curated sections where key
buyers participate in timed face to face meetings with selected companies; for DISCOVER BEAUTY retailers
included Bloomingdales, Nordstrom, Macy’s, Space NK, Barneys New York and Neiman Marcus; in
DISCOVER GREEN LEAF green beauty brands met with key specialty retailers and chain spas focused on
organic beauty such as Pharmaca, Follain, The Detox Market and Shangri-La Resorts, along with DISCOVER
BEAUTY PRO where selected companies met with key national distributors like ULTA, JC Penney and The
Sally Beauty Companies.

To provide small cool indies the opportunity to partake in the international exhibition in a relevant way CPNA
introduced THE BEAUTY VANITIES. The section was brand new this year, and the 24 handpicked companies
benefited from key placement in the main aisles along with dedicated marketing; unique resources featured
included patented applicators, ingestibles, skin and body care products and on the go solutions.

Exhibitors outside of special areas were not left without opportunities to meet with key buyers on their own.
International buyers like Rexall, Hudson Bay (Canada) and AMINCO Group Uruguay came as part of the
International Buyer Program which is open to all exhibitors. Specifically to aid international exhibitors, the
Domestic Buyer Program included buyers from leading retailers like Massage Envy and Sam’s Club and key
regional professional distributors like Life of Riley. Before and throughout the event, all participants also had
access to the free 1to1BeautyMatchmaking.com, a portal which allows attendees to connect directly with
exhibitors of interest seamlessly online.

In addition to ample learning and quality exhibitions, CPNA offered several additional unique programs
including BOUTIQUE where attendees could experience a one-of-a-kind sample bar featuring 20 products in
exchange of a small donation that will go to PBA FOUNDATION charities. GLAMOUR ME, on-site beauty
studio was open throughout the event to provide first-hand experience with products from featured exhibitors.
The INTERACTIVE TECHNOLOGY area offered attendees novel digital business solutions so they can walk
away with actionable information to increase profitability and visibility for digital marketing efforts.

CPNA also hosts PBA Beauty Week which included PBA Business Forum and the coveted North American
Hairstyling Award (NAHA) where winners were recognized during a star-studded awards ceremony.

The next Cosmoprof North America edition will be held July 28 to 30, 2019. To continue and discover more
products part of this year’s edition be sure to follow CPNA REVIEWS 2018 series on YouTube and view brief
video presentations featuring select exhibitors who will demo their product; new videos will be published as of
mid-August and will be updated on an ongoing basis. Social channels Instagram & Twitter (cosmprofna), and
Facebook will also have ongoing updates with products that were featured at the past edition.

For general information, visit: www.cosmoprofnorthamerica.com

Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@COSMOPROFNA).
ABOUT COSMOPROF NORTH AMERICACosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof and the largest event of its kind in the Americas. For more information, please visit www.cosmoprofnorthamerica.com.

Event information and exhibitor updates are also posted on Facebook, Twitter (@cosmoproflv) and Instagram (@cosmoprofna).
Organizer: Cosmoprof North America is organized by North American Beauty Events LLC, a joint-venture company between the BolognaFiere Cosmoprof S.p.a. and Professional Beauty Association

BolognaFiere Cosmoprof S.p.a., the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international, among which Cosmoprof, an international platform with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003). www.bolognafiere.it

The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers, and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more. www.probeauty.org