Plus Highlights from 2013 West Coast RSS

Phoenix, AZ (August 16, 2013) - In an effort to continually provide education, best practices, peer networking and business support for salon/spa leaders and beauty professionals, The Professional Beauty Association (PBA) has developed one-day Regional Salon Summits (RSS), which have been held across the U.S. The first RSS event was held in Minneapolis, MN in April, with the second event following in Las Vegas, NV during the 2013 PBA Beauty Week event. The remaining RSS event will take place at the former headquarters of Essential Salon Products on September 9, 2013 from 9:00a.m. – 5:00p.m.

The RSS events feature multiple sessions led by highly qualified and respected industry leaders and consultants. Discussion topics range from marketing and staff development to business management and government affairs and are designed to assist salon owners and beauty professionals to elevate their business, careers, and our industry as a whole with practical information they can readily apply.

Networking with other salon professionals will also take place to allow attendees to learn from one another and discuss common interests and business strategies. The PBA Regional Salon Summits are open to all, regardless of PBA membership.

Featured core sessions:

Social Media and Salon Business | Speaker: Kelly Ehlers

In this interactive session, social and mobile media expert Kelly Ehlers will teach basic business techniques using various social media platforms. Attendees will learn how to build a simple and effective social media strategy that engages clients and grows business.

Leadership in the Age of TOO | Speaker: Tom Kuhn

Industry leader, coach, adviser and artist Tom Kuhn will provide tips to prevent over-extending both personally and professionally while growing your business and income. Tips and best practices from Kuhn’s “Q Program” will focus on creativity and visual tools that help drive business.

Get Real About Your Business and Bottom Line | Speaker: Julie Piantadosi

This dynamic seminar will provide the knowledge, tools, and know-how to look at your business from a pure dollar perspective. Julie Piantadosi will equip you with new up-to-date benchmark industry standards that once implemented in your business will dramatically increase profit.

PBA Government Affairs Panel | Speaker: PBA Government Affairs

PBA’s Government Affairs professionals discuss the legislative issues facing the beauty industry today, including deregulation, FICA Tax Fairness legislation and the PBA State Captain Program. Team members will also answer audience questions pertaining to these topics.

Highlights from the West Coast Regional Salon Summit:

PBA’s 2013 West Coast Regional Salon Summit was held Sunday, July 14, 2013 during PBA Beauty Week at the Mandalay Bay Convention Center in Las Vegas, NV. Attendees included beauty professionals from locations across the U.S. and Canada. The day started off with a behind-the-scenes tour by social media mogul Kelly Ehlers of the many social media platforms available to industry professionals and how best to use them.

The Las Vegas event marked the final RSS Living Life on the Edge, Where the Results Are seminar from Matthew Fairfax, whose presentation followed Ehlers’ social media session. Fairfax left the tour to move to Cambodia to work with his charity, the Justice and Soul Foundation. This charity played a large part in Fairfax’s RSS session. Fairfax’s session is replaced by Get Real About Your Business and Bottom Line, featuring motivational speaker Julie Piantadosi. Piantadosi joins the RSS from Australia and speaks to attendees about exploring the necessary steps to achieve and maintain success, no matter what beginnings you come from.

PBA’s Government Affairs Manager Bridget Sharpe and members of PBA’s Government Affairs Committee and Salon and Spa Council Tiffany Conway and Oliver Steinnagel lead a discussion on recent deregulation efforts by certain states, FICA Tax Fairness legislation, and the PBA State Captain Program. As salon owners themselves, Conway and Steinnagel were able to relate how these activities affect to the bottom line of most salons.

The Summit was rounded out by Tom Kuhn taking direction from his “Q Program” to coach participants on how to grow their salon and spa business. In addition to the invigorating and motivational sessions, attendees perused the latest in beauty on the Cosmoprof North America show floor.

Price for PBA members is $119; non-PBA member price is $159. For more details, hotel information and to register, visit www.probeauty.org/salonsummit.