Roster for Most Exclusive Membership Level Grows to Eleven Companies

Scottsdale, AZ (July 17, 2018) – The Professional Beauty Association (PBA), is excited to announce that industry leader, Minerva Beauty, increased their financial support of the non-profit trade association by renewing their membership at the Visionary Business Member level. Minerva Beauty supplies salon and spa equipment to over 150,000 businesses worldwide.

The Visionary Business Member level is the highest and most exclusive level of membership that the association offers. PBA depends on generous funding and support from companies to positively impact their mission to elevate, unite and serve the beauty industry and the professionals who improve people’s lives.

“PBA is honored to welcome Minerva Beauty to our Visionary Member roster. Not only does their membership reflect their commitment to the association, it also reflects their commitment to the betterment of the professional beauty industry,” said PBA’s General Manager of Membership, Robert Myers.

Minerva Beauty joins eleven other iconic industry companies at this premiere level of membership, including Aveda, Conair, Cosmoprof/Armstrong McCall, Coty, Great Clips, Henkel, John Paul Mitchell Systems, L’Oreal, SalonCentric, and Ulta.

The PBA Visionary Business Membership offers top tier members access to unlimited Association resources, unique visibility and customized marketing support. Additionally, PBA Visionary Business Members have the ability to extend member benefits to their entire employee base.  Offerings via the Visionary Business Membership are customized to fit business needs. Please contact Elizabeth Fantetti, PBA’s Director of Membership and Association Programs at or 480.455.3430 for more information about these customized opportunities.

In addition to elevating to Visionary Member status, Minerva Beauty is also continuing their support for ten $1,000 cosmetology scholarships ($10,000 total) in 2019. Minerva has provided cosmetology scholarships through PBA for 8 years totaling $65,000. “We are committed to supporting PBA and those working to enter the field of cosmetology. We are excited to join PBA as a Visionary Member this year,” said Jay Rawl, President and CEO of Minerva Beauty.

About PBA

100,000 members strong, the Professional Beauty Association (PBA) is the largest and most inclusive trade organization representing licensed professionals, salons, manufacturers, distributors, spas, schools, independent practitioners and students.

PBA, in coordination with its members and state and regional affiliates, works with key decision-makers to shape public policy and address issues specific to the beauty industry. The Association exists to elevate, unite and serve the beauty industry and the professionals who improve people’s lives.

About Minerva Beauty, Inc.

Founded in 2006, Minerva Beauty manufactures and distributes wholesale salon and spa equipment to the beauty industry. With the largest beauty and spa equipment showroom in the world, Minerva offers an incredible selection of styling stations and chairs, backwash shampoo systems, dryers and dryer chairs, pedicure chairs, manicure tables, stools and carts, skin care equipment, and more. Minerva is committed to delivering equipment with fine craftsmanship, value and affordability to the beauty industry and has equipment in over 150,000 salons and spas worldwide.