ISSE brought the acclaimed North American Hairstyling Awards (NAHA) and Beacon to the event for the first-time ever.

Long Beach, CA (January 29, 2018) – The International Salon and Spa Expo (ISSE), the largest cash-and-carry professional beauty event on the West Coast, celebrated the 20th anniversary of the coveted show January 26th – January 28, 2019 at the Long Beach Convention Center. Produced by the Professional Beauty Association (PBA), the largest and most inclusive trade organization representing the entire beauty industry, this year made for an epic weekend as PBA merged their three biggest shows–ISSE, NAHA, and Beacon– for the first time ever.

With over 300 exhibitors in attendance, and boasting over 200 complementary and premium haircutting and styling, color, makeup artistry, business, and skin and nail care classes, ISSE introduced guests to new and innovative beauty products providing endless inspiration to boost attendee’s careers and creativity. The show brought together thousands of beauty professionals, influencers, educators, and other leading beauty figures from across the country to experience enriching educational classes, celebrate creativity, and shop the latest and greatest tools, products, and techniques featured on the exhibit floor.

“Now in its 20th year, the International Salon and Spa Expo remains the showcase event for the licensed beauty professional. Through the newest and most innovative education, opportunities to connect face to face with brands, and three days of personal connection with peers across the country, ISSE embodies the heart and soul of the professional beauty industry,” shares Steve Sleeper, Executive Director of the Professional Beauty Association.

Some of ISSE’s top highlights included:

● Awards : Best Booth award series recognized the most innovative and spirited exhibitor booths on the show floor.
● Competitions : The Major League Barber Brawl and Nail Competition were inspiring events for competitors and spectators, alike. Barber Brawl categories included Best Fade with Beard, Original Female Best Fade and Style, and more. The Nail Competition categories included Fantasy Nail Art, Chrome/Stamping among others.
● Live Stage Presentations : Two major draws of this event, the Inspiration Stage and Center Stage, showcased live demonstrations by well known brands including Matrix Remix, Ted Gibson EDU, Mainentrance, Blushes Salon, etc.
● Charitable Activations : PBA included new fundraising opportunities to the show which benefited charities like the Disaster Relief Fund, through a beauty bar, and CUT IT OUT, through a custom braid bar led by Jenny Strebe @confessionsofahairstylist and her influencer (including Larisa Love and Shelley Gregory) friends.
● The HUB by PBA : Headquarters for all things Professional Beauty Association, the Hub featured special interactive photo ops (props included), the PBA Membership booth, Government Affairs station, PBA Insurance Marketplace and the Beauty Cast Network Career Fair.

Launched in 1999 as the International Cosmetology Expo and later renamed in 2001, the International Salon and Spa expo is an international platform for Salon and Spa professionals and businesses bringing creative professionals the latest trends, newest products and live in-person education meant to help build careers and businesses. In 2019, ISSE aims to shift the focus away from product purchase and into innovative education to attract new generations of licensed professionals. To view photos of ISSE, please visit probeauty.smugmug.com/ISSE-Long-Beach.

About Professional Beauty Association
The Professional Beauty Association is the largest and most inclusive trade organization representing the entire beauty industry. PBA exists to elevate, unite and serve the beauty industry and the professionals who improve people’s lives. Formed by the merger of the Beauty and Barber Supply Institute (BBSI), American Beauty Association (ABA), The Salon Association (TSA), and the National Cosmetology Association (NCA), the Professional Beauty Association is the only
organization to represent the entire beauty industry. Representing nearly 2,000 beauty-centric businesses, and more than 50,000 individuals, PBA members include manufacturers, distributors, salons, spas, schools, independent practitioners, students and industry suppliers. In addition to advocacy, PBA provides its members with opportunities to save money on events and education, and access to industry research and resources. Committed to the long-term success of the stylist and the businesses that employ and support them, PBA is focused on enhancing the professionalism of the industry and committed to helping members achieve personal and professional excellence. For more information on membership levels and dues please visit: www.probeauty.org/join.