PBA Beauty Week Schedule


Saturday, July 11, 2015

TIME EVENT LOCATION DESCRIPTION
8:00am-5:00pm Registration Open On-site registration - Bayside B
Self Registration - Bayside D
Exhibitor Registration - Bayside D
PBA Beauty Week is North America’s largest most inclusive beauty event, offering unlimited networking, education, and professional growth opportunities to all sectors of the beauty industry.
11:00am-4:00pm Tour of Las Vegas’ Best Beauty Retailers* Mandalay Bay Tour & Travel Entrance (near Mandalay Bay Lobby Check-In) A behind-the-scenes look into Las Vegas’ best and most diverse beauty retail environments featuring Marc Birenbaum of Beauty Store Business Magazine.
1:00pm-4:00pm Beauty Business Start-Up: 7 Things You Have to Know Before You Launch* Reef C Find out what it takes to be among the successful 20% in this session covering everything like financing and finding investors.
6:00pm-7:00pm VIP Reception (Invite Only) Palm Foyer, Third Floor This panel featuring seasoned investors focuses on the beauty space representing successful VCs with a wealth of experience to share.
6:00pm-8:00pm Beacon Bash Jasmine Ballroom The industry’s most promising cosmetology students kick off their PBA Beauty Week experience with a “bash”.
7:00pm-8:00pm City of Hope Spirit of Life Reception Mandalay Bay Ballroom Mix and mingle with fellow industry professionals during the City of Hope cocktail reception.
7:00pm-9:00pm PBA Get Together Party Mandalay Bay Ballroom Kick off your PBA Beauty Week experience in style! Don’t miss this mixer to connect with your peers and raise a toast to our great industry.
8:00pm-10:30pm City of Hope Spirit of Life Dinner and Award Gala Mandalay Bay Ballroom City of Hope’s National Professional Salon Industry is featuring “Rock the Cure” honoring Steve Goddard, the 2015 Spirit of Life Honoree and CEO of PRAVANA.


Sunday, July 12, 2015

TIME EVENT LOCATION DESCRIPTION
7:00am-9:45am PBA Business Forum featuring Beauty Pitch Reef Ballroom Shark Tank star, Mark Cuban and industry heavyweight John Paul DeJoria will be at PBA’s first ever Beauty Pitch, a one-of-a-kind event that will showcase five beauty industry entrepreneurs seeking growth and potential funding for their business. Each company will “pitch” their brand to our experts in the hopes of taking home the prize.
8:00am-6:00pm Registration Open On-site registration - Bayside B
Self Registration - Bayside D
Exhibitor Registration - Bayside D
10:00am-5:00pm Beacon Reef Ballroom
10:00am-5:30pm Salon Professional Education Reef Ballroom A full weekend of education, networking, recognition and professional growth. Experience includes admission to PBA Get Together Party, PBA Business Forum ft. Beauty Pitch, NAHA and Salon Professional Experience Education.
10:00am-6:00pm Cosmoprof North America Show Floor Open Reef Ballroom Cosmoprof North America is the only all-encompassing, business-to-business beauty tradeshow in North America.
1:00pm-2:30pm Are Your Marketing Claims Getting Unwanted Attention (+)* Bella Classroom(CPNA Show Floor) Leading experts will provide attendees with the tools and perspective to stay on the positive side of the marketing claims debate.
3:00pm-4:30pm The Future of Luxury: What, Where and How* Jolie Classroom(CPNA Show Floor) This session will delve into the new luxury consumer mindset, uncover where the epicenters of global luxury are likely to exist and highlight a sustainable business model for the future of luxury brands.
3:00pm-4:30pm Beauty Packaging Magazine: Telling the Brand Story Through Packaging* Bella Classroom(CPNA Show Floor) This conference will present some successful strategies through three unique points of view: that of the designer, the manufacturer/brand, and the supplier.
6:00pm-7:00pm Discover Beauty Award Reception (Invite Only) Mandalay Bay Ballroom
6:30pm-8:00pm NAHA Red Carpet Reception Mandalay Bay Ballroom Don’t miss your chance to be seen on the Red Carpet and meet the industry’s elite!
8:00pm-10:30pm NAHA Awards Ceremony Mandalay Bay Ballroom Celebrate today’s greatest beauty artists at the most prestigious photographic beauty competition in North America.
10:30pm-12:00am NAHA After Party Eye Candy Join NAHA attendees, finalists and winners at the hottest party of the night – sponsored by Bangstyle.


Monday, July 13, 2015

TIME EVENT LOCATION DESCRIPTION
8:00am-6:00pm Registration Open On-site registration - Bayside B
Self Registration - Bayside D
Exhibitor Registration - Bayside D
8:30am -10:00am PBA Distributor Workshop** Reef C Join fellow distributors and learn new ways to strategically use digital tools to gain a competitive advantage.
8:30am-5:00pm Beacon Jasmine Ballroom
10:00am-6:00pm Cosmoprof North America Show Floor Open Bayside ABCD
10:00am-12:30pm BEAUTY GONE VIRAL: The Online Influencers Reef E Discover the reality of the digital age from Millennial consumers and the beauty experts behind this phenomenon.
1:00pm-2:30pm Failing Smart: Turn Mistakes Into Budget Strategies* Reef C In this panel, some of beauty’s top executives will share how to transform business don’ts into do’s – and why making mistakes is critical to success.
3:00pm-5:00pm Achieving Cult Status: Keys to Success* Reef E Discover how to create cult products that can seduce customers for life through targeted branding of products.
5:00pm-6:00pm PBA Member Reception PBA Booth D8200 Open to current and prospective members: network and connect with other successful beauty industry professinoals.
6:30pm-7:30pm Discover Beauty After Dark Discover Beauty
7:00pm-10:00pm ICMAD CITY Awards (+) Lagoon L


Tuesday, July 14, 2015

TIME EVENT LOCATION DESCRIPTION
8:00am-3:00pm Registration Opens On-site registration - Bayside B
Self Registration - Bayside D
Exhibitor Registration - Bayside D
10:00am-3:00pm Cosmoprof North America Show Floor Open Bayside ABCD
11:00am-12:30pm Your Brand’s Digital DNA: Capturing Meaningful Connections* Bella Classroom (CPNA Show Floor) Learn how to identify and promote quality material to gain new followers and provide fresh content to your community.
12:00pm-1:30pm Are You Ready To Import into the USA* Reef E Walk away with a clear understanding of what you need to do when starting to import and receive a checklist developed by PBA & ICMAD.

*CPNA Education Courses
** Additional investment required
(+) This event is produced by ICMAD. Please contact ICMAD directly at 800-334-2623 to register

Schedule is subject to change